Telangana99.com: MooShake’, a dairy health beverage manufactured by Odisha-based Milk Mantra, is set to hit stores in Hyderabad this month and in Mumbai and Chennai by end-2015.
The milkshake, introduced in Bengaluru in June, contains curcumin, an extract from turmeric that is believed to have anti-inflammatory and anti-carcinogenic properties and is regarded as an immunity booster.
“MooShake is a unique product since it’s the only dairy beverage globally to contain curcumin. We achieved our target of having the product in 1,000 stores in Bengaluru in three months and will launch it in Hyderabad this month. Mumbai and Chennai will follow,” said Srikumar Misra, Founder and Managing Director of the six-year-old venture.
Developed in-house, MooShake has a shelf life of 180 days and each pack contains 0.05 per cent of pure curcumin of 95 per cent strength. It took nearly three years of research and development to create the product.
Milkshakes are estimated to be a Rs. 1,000-crore category and is currently dominated by players, such as Amul, Mother Dairy, Nestle and Danone.